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Trademark Services

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What is a Trademark?

A trademark is a commercial symbol such as any word, name, symbol, device, or any combination of the foregoing, which is used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods.

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What Types of Terms Are Registrable as a Trademark?

Federal registration as a mark  is entitled to the statutory rights afforded to marks registered with the USPTO, a term must be distinctive. Non-distinctive terms are deemed to be generic because they are the common words used to describe the goods or services with which they are being used. Exclusive trademark rights for generic terms cannot be vested in or acquired by a single owner, and generic terms cannot be registered with the USPTO. Distinctive terms are registrable with the USPTO as trademarks.

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What Types of Marks Will Not Be Registered By the USPTO?

The USPTO will refuse registration of a mark that is descriptive or where a confusion exists between the mark applied to be registered and a prior registration for an identical or confusingly similar mark. 

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